小编导语：该视频主要讲述了有关让学员参与该项目的内容。每个品牌都具有吸引力的元素。本视频中以索尼为例来说明这个项目，索尼是日本的一家全球知名的大型综合性跨国企业集团。索尼是世界视听、电子游戏、通讯产品和信息技术等领域的先导者，是世界最早便携式数码产品的开创者，接下来咱们一起来观看视频吧！

Sure, there's definitely an element of the brand which in itself is attractive.

The Sony, and it's the nature of its business,...

...is evolving in very exciting industries,...

...both the consumer electronics is highly competitive and very fast moving,...

...so there's constant change going on...

...and a fantastic learning opportunity for graduates.

In addition, there is the whole digital, and digital media nowadays,...

...and so looking at the music, and the pictures' elements,...

...these are also industries which are going through a lot of change.

So for young graduates aspiring to be challenged...

...when they're starting off their career,...

...it's an ideal working environment.

So the brand does have, and the nature of Sony's business,...

...does bring a lot in terms of recruitment attraction.

In addition, obviously we do quite a lot of activities,...

...especially at the crunch recruitment time,...

...which is from September to November every year,...

...and we do a mixture of online activities, campus activities and also recruiting events.