I'd started a business before that I raised four million bucks of other people's money,...

...started a web marketing company,...

..went boom and bust with the first dot-com boom and bust.

I knew I wanted to make it as an entrepreneur and start another business,...

...but I had no idea what I wanted to do.

And so for inspiration, I went surfing...

...and I planned a five-month surf trip around Australia and Indonesia.

The inspiration came before I even left.

I wanted to capture photos of myself and my friends...

...that I was going on the trip with while we were surfing out in the water,...

...and no camera existed that allowed you to do that.

And so I set out to develop this wrist harness...

...that I could put a single-use disposable camera into and surf with it.

And I didn't even mean it to be a business idea.

I just wanted to document my experience on this trip.

And as soon as I got it working well, the light bulb went off and I realized,...

"Oh my god, there must be so many other surfers in the world...

...that want something like this."