He said, I think that we'll succeed in this marketplace

他说 "我相信我们可以征服这个市场

because we're a software company,

因为我们是一家软件公司

"and everyone we're going to compete with are hardware companies."

而我们的竞争对手都是硬件公司"

I didn't realise at the time just how profound that was.

我当时并没意识到这句话的意义是多么深远

Apple's iPhone became the fastest selling handset on the market.

苹果的iPhone成为了销售速度最快的手机

People weren't buying them just to make phone calls.

人们买iPhone的目的不仅是为了打电话

Steve, I love you!

史蒂夫 我爱你!

What made the iPhone different was apps.

iPhone的出彩之处在于它的应用程序

The iPhone was the gateway to a world of downloadable software

人们可以用iPhone下载各式各样的软件

for anything from shopping to finding love, or lust, nearby.

从购物到猎艳交友 一切应有尽有

He came into the marketplace and absolutely demonstrated to people

他一进入市场 就向人们展示了应用软件的奇妙之处

how you could package up bits of the internet and present it to people

因为它们能够将互联网的各式信息打包放进手机里

in a way that was really simple and fast and digestible in the form of apps.

这个过程简单 迅速并且易懂

With apps, Apple had worked out how to open up its closed system

通过应用软件 苹果为自己封闭的系统找到了一个合适的开放度

just enough to keep earning money from its latest iPods, iPhones and iPads,

第三方应用让iPod, iPhone和iPad的盈利方式

even after you've bought them. The money keeps rolling in.

不再局限于销售本身 钱财就这么滚滚而来

For the first time ever,

史无前例地

Apple briefly topped Exxon Mobil as the world's most valuable company.

苹果暂时超越了埃克森美孚 成为世界上最有价值的公司

All the more amazing as android phones and Dell and HP computers outsell Apple.

事实上 安卓手机 戴尔和惠普电脑都比苹果的同类产品更畅销

Oddly enough, the market share of Apple is very low.

说来也奇怪 苹果的市场份额很低

It's incredibly low in computers but they make enormous profit out of it.

尤其是在电脑市场 但他们却能从中获取巨额利润

It's actually low in smartphones. It's not the leader in the world

同样 它也不是智能手机领域的世界领军品牌

by any means, yet the money they make make them the largest company on Earth.

尽管如此 它的盈利却让它成为了全球最大的公司