It's 3 friends with gourmet taste on a search for the perfect cup of coffee that help jump-start the whole specialty coffee revolution in the US. In 1971 after trying the coffee in cafés from Berkeley to Vancouver, Jerry Baldwin and his partners opened up their own little coffee bean shop in Seattle's Pike Place Market and they named it after the coffee drinking first mate in Moby Dick, Starbuck.
It was instantly successful and I became the person who was the roaster and the coffee buyer and it just got into my blood.
Now since the brewing and the pressing of the caffeinated coffee bean, some pretty heavy-hitters have been hidding at the coffee house scene.
With over 12,000 locations worldwide, Starbucks has got into a lot of people's blood.
And talking that bohemian rag, even at starbucks. All-it revolution, it's clearly evolution. And talking that bohemian rag.
I joined Starbucks in 1982 when we were opening our fourth store, believe it or not. The epiphany for me though was when I was actually sent by Starbucks to Italy and became enamored with the Italian coffee bar and how they brought coffee to life as the theatrical presentation, the extension of people's homes, and since Starbucks only sold whole bean or ground coffee for the home, I raced back from Italy with this wonder in my eye about recreating the Italian coffee bar in my own image and bringing it to America.
After returning to the US, Howard Schultz's goal is to create, and then expand the Starbucks coffee house experience, Jerry Baldwin chooses to stick with roasting and acquires Peet's of Berkeley.
Italians have been serious about making coffee for hundreds of years. At Italy's famous Illy Cafe, a specialty is cappuccino, a classic blend of the Espresso and steamed milk named after the brown robes of Capuchin monks. Owner Ernesto Illy knows how far coffee has come from its ancient methods of preparation, and he credits the impatience of Italians for the discovery of espresso.
In Naples, some people are impatient, and one guy who had a friend in Milano, he said, "listen, can you make it a little faster, I have to wait the 6 or 8 minutes to have my cup of coffee. Put some pressure on them, and the guy put some pressure, and this was the beginning of espresso.
New Words:
bohemian: (n.) A person with artistic or literary interests who disregards conventional standards of behavior. 放荡不羁的文化人
enamor: (v.) To inspire with love; captivate 使爱上
espresso: (n.) A strong coffee brewed by forcing steam under pressure through darkly roasted, powdered coffee beans. 浓咖啡