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Today, more than ever business success requires intercultural awareness and effective cross cultural communication skills.

今天，商业上的成功需要不同文化间的交流和有效的跨文化的交流技巧。

Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be full of obstacles. One wrong movement or basic misunderstanding could ruin or delay months of work.

工作，会议，商务，娱乐，谈判以及和同事通信或是同另种文化下的雇员交流都充满障碍。一步失误或是错误的理解都可能使几个月的工作拖延或毁于一旦。

Understanding and appreciating intercultural differences promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens business opportunities.

理解并意识到不同文化间的区别能提升更明了的交流，破除障碍，建立信任，增强关系，开拓商业机会。