Reading

　　Ambient advertising

　　定义：Ambient advertising refers to an advertising strategy which using creative and unexpected ways to advertise the products.

　　Listening

　　例子：A snack bar make a deal with the train company and post the advertisement on the train, so compared with ads on books and magazines, people are more likely to see these ads and they may come to the snack bar to have something to eat. Snack shop in the train station also prints ads on the train tickets, in this way more customers will come to the shop.

　　新托福口语Task4题目版本二:

　　【名词解释】

　　广告策略

　　【教授举例】

　　让广告不经意出现，比如一个snack在train ticket上做广告，这样上班族下地铁就会到周围的market去购买

　　难度分析及注意事项

　　此题是有关生物自我保护的一篇lecture，听力中的例子并不难，此题属于之前90分班课上讲解的类型之一，是课上必将的经典题目之一。注意：此题重复中国大陆托福考试2016.9.24 Task4原题

　　难度：适中