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CP: So how have you broken the information down?
PM: Each individual product is listed twice-once in its product category and once alphabetically.
CP: I see. And how does the colour coding work?
PM: Red means that we have a stock overhang for that product.
CP: And blue presumably means that that product has sold well.
PM: Actually, blue means that we sold out of it at some profit.
CP: Right. And if it’s just in black?
PM: So how many product lines have suffered fro an overhang?
PM:94, which makes up about 8% of our product range.
CP: that’s clearly too high; really we should be looking to have that figure.
PM: The question is whether we discontinue all of the poor seller or just try to remarket them.
CP: Well since we still have a lot of stock sitting in the warehouse we should try to remarketing them really.
PM: At the other end of the scale, we sold out of 114 product lines.
CP: Then we need to look at how quickly each one of those products sold out and up our repeat orders for them.
PM: OK. There’s also a section at the end of the report about how our promotional offers went.
CP: Yes, how did they go?
PM: Well of the five major promotions we’ve done so far, four went really well according to the sales figures.
CP: But the fifth one didn’t sell even with the promotional offer?
PM: No, I think we’d better cut our losses with that one and discontinue it.