Unit8a Global brands

semiconductor: n. 1、a solid substance that conducts electricity in particular conditions, better than insulators but not as well as conductors;2、a device containing a semiconductor used in electronics;

vary: v. 1[v] vary (in sth) (of a group of similar things) to be different from each other in size, shape, etc.;2、[v] vary (with sth) | vary (from sth to sth) | vary (between A and B) to change or be different according to the situation;3、[vn] to make changes to sth to make it slightly different;

portray: v. 1、to show sb/sth in a picture; to describe sb/sth in a piece of writing;2、portray sb/sth (as sb/sth) to describe or show sb/sth in a particular way, especially when this does not give a complete or accurate impression of what they are like;3、to act a particular role in a film / movie or play;

platform: n. 1、the raised flat area beside the track at a train station where you get on or off the train;2、a flat surface raised above the level of the ground or floor, used by public speakers or performers so that the audience can see them;3、a raised level surface, for example one that equipment stands on or is operated from;4、the aims of a political party and the things that they say they will do if they are elected to power;5、an opportunity or a place for sb to express their opinions publicly or make progress in a particular area;

stereotype: n. a fixed idea or image that many people have of a particular type of person or thing, but which is often not true in reality;v. to form a fixed idea about a person or thing which may not really be true;

sauce: n. [C, U] a thick liquid that is eaten with food to add flavour to it;2、[U] (old-fashioned, BrE, informal) talk or behaviour that is annoying or lacking in respect;

carefree: adj. having no worries or responsibilities

association: n. 1、an official group of people who have joined together for a particular purpose;2、a connection or relationship between people or organizations;3、an idea or a memory that is suggested by sb/sth; a mental connection between ideas;4、a connection between things where one is caused by the other

brand equity：品牌资产

brand awareness：品牌知名度

perceived brand quality：心目中的品牌品质

energizer：n.兴奋剂

commercial：n. (电视、电台、电影上播放的)商业广告

all-American：adj. 代表美国的，典型美国理想的

stereotype：n.刻板印象，固有模式

epitomize：vt. 象征

homogenous：adj.同种类的，同性质的

，cultural conflict：文化冲突

stylish：adj.新式的，时髦的

global present：跻身国际市场

downturn：n.下降

local equivalent：当地同类产品

chic：n.&.adj. 时髦的，时尚的

style-conscious：adj. 注重时尚的

unique selling point：独特的卖点或与众不同之处

repeat business：回头客业务

cash voucher：折扣券，优惠券