One of the most successful, influential and beloved women in American history, Eleanor Roosevelt once said that she had one regret: she wished she had been prettier. Who hasn’t felt the same way? We are all too aware of our physical imperfections. To overcome them, we spend billions upon billions of dollars every year on cosmetics, diet products, fashion, and plastic surgery.

身为美国史上最成功、最有影响力且最受人喜爱的女性之一的罗斯福夫人曾说她有一个遗憾：她希望自己长得更漂亮。谁没有过同样的想法呢?我们都强烈感觉到自己身体的缺陷。为了克服缺陷，我们每年都要花费几十亿美元--在化妆品、减肥食品、流行时尚与整容手术上。

Why do we care so much about how we look? Because it matters. Because beauty is powerful. Because even when we learn to value people mostly for being kind and wise and funny, we are still moved by beauty. No matter how much we argue against it or pretend to be immune, beauty exerts its power over us. There is simply no escape.

我们如此在意自己的外貌?因为它很重要。因为美的力量很大。因为即使我们学着基本上去看重仁慈、智能、风趣的人，但我们仍会受到美的感动。无论我们多么用力辩驳，或假装对它免疫，美仍然对我们产生影响。根本无法逃避。

Aristotle said, “Beauty is a greater recommendation than any letter of introduction.” It’s not fair, but it’s true. We simply treat beautiful people better than we do others. Attach a photograph of a beautiful author to an essay, and people will think that is more creative and more intelligently written than exactly the same essay accompanied by the photo of a homely author.

亚里斯多德说：“美是比任何介绍信都要有用的推荐函。”这并不公平，但却是事实。我们就是会对美丽的人比较好。把一位美丽作家的照片贴在作品上，读者就会认为这篇文章较有创意，写得更有智能。完全相同的文章配上相貌平凡的作家照片，评价就会较低。

Our sensitivity to physical beauty is not something we can control at will. We are born with it. Experiments conducted by psychologist Judith J. Langlois showed that even small infants prefer to look at attractive faces. Before they have met a single supermodel, before they have watched a single TV show, before they have opened up a single fashion magazine, they are drawn to the same faces which adults have judged to be attractive.

我们对外在美的敏感，不是可以控制自如的。我们天生就这么敏感。心理学家朱迪丝蓝洛斯的实验显示，就连小婴儿也喜欢看漂亮的脸。他们从来没有见过超级名模、没看过电视节目，也没翻开过时尚杂志，却已经受到大人也认为有魅力的脸庞所吸引。

There are more important things in life than beauty. But as Etcoff says, “We have to understand beauty, or we will always be enslaved by it.” If you aim to be wise and kind and funny, it doesn’t mean that you can’t also try your best to look beautiful. There’s no reason to feel guilty about being moved by beauty’s power. It moves us all.

人生中有比美丽更重要的事，但就如艾特考夫所说：“我们必须了解美，否则我们永远都会是它的奴隶。”如果你的目标是要聪明、仁慈又风趣，这并不代表你就不能尽力让自己变得漂亮。被美的力量感动，并不需要有罪恶感，因为所有的人都受它感动。