今天的这段对话，在讨论广告，

怎么能宣传庆祝建校一百周年的活动？你怎么看待香港到处都是广告

来听今天的讲解:

beginner

A: how could we advertise our celebrations to mark the centenary of the founding of the university?

我们怎么能宣传我们庆祝建校一百周年的活动呢？

B: I’m sure we could get one or two tv companies to come in. perhaps the president could invite them and do an interview.

我相信我们可以找一两家电视公司来。也许总统可以邀请他们做一次采访。

A: that’s a good idea. We could put up some posters in and around the campus with a list of events. It would be quite cheap to do on the campus.

这是个好主意。我们可以在校园内外张贴一些海报，并列出活动清单。在校园里做这件事会很便宜。

B: it will be expensive to do outside the campus. Perhaps we could arrange for some sponsorship.

在校外做会很贵。也许我们可以安排一些赞助。

A: we could contact alumni who work for large, well-know companies. They might be able to arrange cheap advertising in exchange for some free tickets.

我们可以联系那些在知名大公司工作的校友。他们可能会安排廉价的广告来换取一些免费门票。

B: good thinking! We should also print some leaflets for students to distribute.

好主意！我们还应该印一些传单给学生分发。

A: we should put some information about it on the home page of our university website. When people visit the website, they’ll see the information.

我们应该把它的一些信息放在我们大学网站的主页上。当人们访问网站时，他们会看到这些信息。

B: we could take out some advertisements to local newspapers. I checked the prices and they are reasonable.

我们可以在当地报纸上刊登一些广告。我查了一下价格，它们是合理的。

A: ok. Let’s get to work on our advertising campaign.

好的。让我们开始我们的广告活动吧。

Intermediate

A: there are advertisements everywhere here in hong kong. The city is so bright at night, with all the neon signs.

香港到处都是广告。夜晚的城市如此明亮，到处都是霓虹灯。

B: I like it. It makes the city feel alive. I like all the different colors and I like the billboards with eye-catching pictures and slogans.

我喜欢它。它让这座城市充满活力。我喜欢所有不同的颜色，我喜欢有醒目图片和标语的广告牌。

A: I think that there are too many of them. I think that companies spend far too much money on advertising. They should have lower prices instead. Then they would see more.

我认为他们太多了。我认为公司在广告上花了太多钱。他们应该降低价格。然后他们会看到更多。

B: I see your point, but if companies didn’t spend money on advertising, no one would hear about their products. I agree that some form of advertising can be annoying. I don’t like it when people try to give you leaflets with information about products you have no intention of buying.

我明白你的意思，但如果公司不在广告上花钱，就没有人会听说他们的产品。我同意某种形式的广告可能会很烦人。我不喜欢人们试图给你传单，上面有你无意购买的产品的信息。

A: I really hate receiving spam. I also dislike having to listen to advertisements and jingles when they are broadcast in stores or on the subway.

我真的很讨厌收到垃圾邮件。我也不喜欢在商店或地铁上播放广告和顺口溜。

B: yes, that annoys me too. With billboards, you can look away, but with broadcasts, you can’t avoid them. I like the way that advertising agencies use comedy in their campaign.

是的，这也让我很恼火。有了广告牌，你可以把目光移开，但有了广播，你就无法避开它们。我喜欢广告公司在广告活动中使用喜剧的方式。

A: I like that too. I don’t like the way that advertising campaign often tell you if you don’t buy a certain product, you’re not cool or modern or efficient or something.

我也喜欢。我不喜欢广告活动经常告诉你的方式，如果你不买某个产品，你就不酷、不现代、不高效。

B: that kind of advertising seems to be very common with brand name products. They are always trying to maintain brand loyalty.

这种广告似乎在名牌产品中很常见。他们总是试图保持品牌忠诚度。