菲利普莫里斯公司和奥驰亚公司取消了合并谈判

Tobacco giants Philip Morris International and Altria Group have scrapped merger talks as Altria-backed e-cigarette maker Juul Labs sank deeper into crisis and said it would suspend advertising in the United States.

烟草巨头菲利普莫里斯国际公司(philip morris international)和奥驰亚集团(altria group)取消了合并谈判，原因是奥驰亚支持的电子烟制造商juul labs深陷危机，并表示将暂停在美国的广告业务。

The abandonment of the talks, announced on Wednesday, comes at a time when e-cigarettes and vaping are facing intense regulatory and health scrutiny. Juul, in which Altria has a 35% stake, faces a U.S. ban on some products and said its CEO Kevin Burns was stepping down, and that it would suspend all broadcast, print and digital advertising in the United States.

周三宣布放弃谈判之际，电子烟正面临严格的监管和健康审查。奥驰亚持有Juul 35%的股份。Juul面临美国对部分产品的禁令，并表示其首席执行长伯恩斯(Kevin Burns)即将辞职，并将暂停在美国的所有广播、印刷和数字广告业务。

Philip Morris and Altria, announcing the end of their talks, said they would instead focus on the joint launch of tobacco-heating product iQOS in the United States.

菲利普·莫里斯和阿尔特里亚在宣布结束会谈时说，他们将转而专注于美国联合推出烟草加热产品iQOS。

烟草巨头菲利普·莫里斯和奥驰亚可能会合并

“After much deliberation, the companies have agreed to focus on launching iQOS in the U.S. as part of their mutual interest to achieve a smoke-free future,” Philip Morris CEO André Calantzopoulos said.

菲利普•莫里斯公司首席执行官安德烈•卡兰佐普洛斯说：“经过深思熟虑，两家公司同意将重心放在在在美国推出iqos上，这是实现无烟未来共同利益的一部分。”

The iQOS heat-not-burn product is not a typical vaping device but instead heats packages of ground-up tobacco into a nicotine-filled aerosol.

iQOS热不燃产品不是典型的蒸汽装置，而是将碾碎的烟草包装加热成充满尼古丁的气雾剂。

Juul’s devices, though, vaporize a liquid containing nicotine, and such e-cigarettes have borne the brunt of the regulatory crackdown.

不过，Juul的电子烟可以将含有尼古丁的液体蒸发，而这类电子烟首当其冲受到监管部门的打击。

The deal would have seen the tobacco companies reuniting a decade after their split and creating an industry heavyweight.

这笔交易将使两家烟草公司在分拆10年后重新合并，成为行业巨头。

“We aren’t all that surprised given the length of negotiations and the litany of (negative) FDA/health headlines throughout,” Wells Fargo analyst Bonnie Herzog wrote in a note. “It appears to us the talks fell apart over Juul.”

富国银行分析师Bonnie Herzog在一份报告中写道:"考虑到谈判时间之长，以及食品药品监督管理局(FDA) /健康方面的负面新闻铺天盖地，我们并不感到意外。"“在我们看来，围绕Juul的谈判似乎破裂了。”

Shares in Philip Morris rose 6.5% in premarket trading, while those of Altria were up 3.7 percent.

菲利普莫里斯公司股价在盘前交易中上涨6.5%，奥驰亚公司股价上涨3.7%。

Rivals British American Tobacco and Imperial Brands rose between 2 percent as 3 percent in afternoon trading on Wednesday’s announcements.

竞争对手英美烟草(British American Tobacco)和帝国烟草(Imperial Brands)在周三公告公布后的下午交易中上涨2%至3%。