Concerns of AI search

AI搜索带来的疑虑

Google’s deployment of AI to condense search results is causing publishers’ concern about potential website traffic declines. The update to Google’s search engine, recently announced, will introduce AI-generated summaries of online queries in the US, with plans to expand globally. The implementation of AI in Google browsers could diminish the significance of links and web pages for over a billion users, potentially reducing audiences for bloggers, news outlets, and other online content creators who rely on Google referrals.

谷歌部署人工智能来精简搜索结果引起了出版商对潜在网站流量下降的担忧。谷歌最近宣布的搜索引擎更新将在美国引入人工智能生成的在线查询摘要，并计划扩展到全球。在谷歌浏览器中实施人工智能可能会削弱链接和网页对超过十亿用户的重要性，从而可能减少依赖谷歌推荐的博客作者、新闻媒体和其他在线内容创建者的受众。

The AI-generated summaries, produced by Google’s Gemini technology, will offer concise insights from various online sources with minimal links. Google claims the change will encourage users to explore a wider range of websites, but critics, including Marketing AI Institute CEO Paul Roetzer, anticipate negative impacts on publishers and advertisers. With little information Google provides about the implications for these stakeholders, uncertainty looms over the future of online visibility and revenue generation.

人工智能生成的摘要由谷歌的Gemini技术生成，以最少的链接提供来自各种渠道的在线资源。谷歌声称这一变化将鼓励用户探索更广泛的网站，但包括营销人工智能研究所首席执行官Paul Roetzer在内的批评者预计这会对出版商和广告商产生负面影响。由于谷歌提供的有关这些利益的相关者的信息很少，因此在线可见和创收的未来笼罩着不确定性。

Opportunities and challenges facing AI search

AI搜索面临的机会与挑战

Despite concerns, some experts see potential opportunities for collaboration between AI companies and news outlets to leverage real-time data for AI models.

尽管存在担忧，一些专家还是看到了人工智能公司和新闻媒体之间合作的潜在机会，以利用人工智能模型的实时数据。

Jeff Jarvis, a professor at CUNY Graduate School of Journalism, suggests that news organisations with credible information could benefit from partnerships with AI giants. However, the advertising industry faces uncertainties, with Semasio CEO Jeff Ragovin warning of potential revenue losses and the need for better-targeted ads amidst the AI-driven search landscape.

纽约市立大学新闻研究生院教授杰夫·贾维斯表示，可靠信息的新闻机构可以从与人工智能巨头的合作中受益。然而，广告行业却面临着不确定性，Semasio首席执行官杰夫·拉戈文 (Jeff Ragovin) 警告称，在人工智能驱动的搜索环境中，广告行业可能会出现收入损失，并且会需要它们制作更有针对性的广告。