Dotdash Meredith, a prominent publisher overseeing titles like People and Better Homes & Gardens, has struck a deal with OpenAI, marking a big step in integrating AI technology into the media landscape. The agreement involves utilising AI models for Dotdash Meredith’s ad-targeting product, D/Cipher, which will enhance its precision and effectiveness. Additionally, licensing content to ChatGPT, OpenAI’s language model, will expand the reach of Dotdash Meredith’s content to a wider audience, thereby increasing its visibility and influence.
Dotdash Meredith 是一位著名出版商，负责管理《People》和《Better Homes & Gardens》等图书，该出版商已与 OpenAI 达成协议，标志着人工智能技术融入媒体领域的一大进步。 该协议涉及在 Dotdash Meredith 的广告定位产品 D/Cipher 中使用人工智能模型，这将提高其准确性和有效性。 此外，向 OpenAI 的语言模型 ChatGPT 授权内容将把 Dotdash Meredith 的内容覆盖范围扩大到更广泛的受众，从而提高其知名度和影响力。

Through this partnership, OpenAI will integrate content from Dotdash Meredith’s publications into ChatGPT, offering users access to a wealth of informative articles. Moreover, both entities will collaborate on developing new AI features tailored for magazine readers, indicating a forward-looking approach to enhancing reader engagement.
通过此次合作，OpenAI 将把 Dotdash Meredith 出版物的内容整合到 ChatGPT 中，为用户提供丰富的信息文章。 此外，两个实体将合作开发专为杂志读者量身定制的新人工智能功能，这表明了增强读者参与度的前瞻性方法。

One key collaboration aspect involves leveraging OpenAI’s models to enhance D/Cipher, Dotdash Meredith’s ad-targeting platform. With the impending shift towards a cookie-less online environment, the publisher aims to bolster its targeting technology by employing AI, ensuring advertisers can reach their desired audience effectively.
其中一个关键的协作方面涉及利用 OpenAI 的模型来增强 Dotdash Meredith 的广告定位平台 D/Cipher。 随着向无 cookie 在线环境的转变即将到来，该出版商旨在通过采用人工智能来增强其定位技术，确保广告商能够有效地覆盖其所需的受众。

Dotdash Meredith’s CEO, Neil Vogel, emphasised the importance of fair compensation for publishers in the AI landscape, highlighting the need for proper attribution and compensation for content usage. The stance reflects a broader industry conversation surrounding the relationship between AI platforms and content creators.
Dotdash Meredith 的首席执行官 Neil Vogel 强调了人工智能领域中出版商公平补偿的重要性，强调了对内容使用进行适当归因和补偿的必要性。 这一立场反映了围绕人工智能平台和内容创作者之间关系的更广泛的行业对话。

While Dotdash Meredith joins a growing list of news organisations partnering with OpenAI, not all have embraced such agreements. Some, like newspapers owned by Alden Global Capital, have pursued legal action against OpenAI and Microsoft, citing copyright infringement concerns. These concerns revolve around using their content in AI models without proper attribution or compensation. These contrasting responses underscore the complex dynamics as AI increasingly intersects with traditional media practices.
尽管 Dotdash Meredith 加入了越来越多与 OpenAI 合作的新闻机构行列，但并非所有机构都接受此类协议。 一些报纸，例如 Alden Global Capital 旗下的报纸，以侵犯版权为由，对 OpenAI 和微软采取了法律行动。 这些担忧围绕着在没有适当归属或补偿的情况下在人工智能模型中使用其内容而展开。 这些截然不同的反应凸显了人工智能与传统媒体实践日益交叉的复杂动态。