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Levi’s is going to make and sell a new pair of jeansthat have been designed to wear with the Apple iPod. The latest in the fashion-meets-technologyrevolution is a combination of two of the planet’smost recognized and fashionable icons. The linkingof hi-tech with stylish fashion will be an unbeatablecombination in boutiques around the world. Thejeans are sure to be the “must have” fashion item of 2006. They are also sure to make rivalmakers of music players jealous. Strangely, the new jeans will not go on sale worldwide untillate summer. The global launch is slow compared with technology releases.

里维斯将推iPod牛仔裤。全球两大时尚品牌擦出火花，这是一次时尚与技术的革命。高科技与时尚的碰撞将天下无敌。2006年，里维斯牛仔势必成为时尚必需品。对于其它音乐播放器，此举定会让竞争者眼红。夏末前，新款牛仔不会在全球推出，此举着实让人们感到奇怪。与技术发展相比，推新时间太过漫长。

The web site MacNewsDaily.com says the new jeans “seamlessly integrate iPod plug-and-playtechnology”. It adds music lovers will have a “fashionable way to enjoy music on the go”. Thejeans include a special joystick built into the watch pocket that lets people quickly control theiriPod. Levi’s president Robert Hanson said in a press release that the jeans merge fashion andtechnology “that provides consumers with the most innovative way to enhance their portable, digital music lifestyle.” Levi’s follows Louis Vuitton, Gucci and Burberry in designing products forthe 42 million iPods sold to date.

据MacNewsDaily.com表示，新款牛仔与iPod“随插即用”技术完美结合。对乐迷们来说，随时随地听音乐将追赶潮流先锋。裤袋特制操纵杆，顾客可轻松操控iPod。里维斯总裁罗伯特·汉森在新闻发布会上表示，这是高科技与时尚的完美融合，通过革新方法，便携电子音乐生活将取得辉煌发展。紧随路易斯威登，古驰以及博百利，里维斯同样推出iPod定制款，截止到目前，iPods全球销量为4200万。