金融时报:《太阳的后裔》——经济新希望？

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2021年10月05日

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《太阳的后裔》——经济新希望？

女主角宋慧乔使用的兰芝牌口红，3月销量同比暴增360%，尤其是在明洞零售中心区，已经全部脱销，因为这里是外国游客的集散地，中国游客的需求特别大。

测试中可能遇到的词汇和知识：

surgeon外科医生['s??d?(?)n]

irritate刺激，使兴奋['?r?te?t]

industrialisation工业化[?nd?str?rla?ze?'??n]

cosmetic化妆品[k?z'met?k]

cachet优良标志['k??e?]

formula准则；配方['f??mj?l?]

infinite无限的，无穷的['?nf?n?t]

China awash with Korean Wave fever（601words）

By Song Jung-a in Seoul's eighth-largest stock with its market cap reaching nearly $20bn while CJ E & M was added to the MSCI Korea index

A new South Korean soap opera dealing with a military romance between a soldier and surgeon is sweeping across Asia, highlighting the growing popularity of Korean pop culture and its commercial potential in the region.

The 16-episode show titled Descendants of the Sun, which first aired in Korea in February, has been viewed more than 2bn times on China's online streaming site iQiyi, irritating Chinese authorities who have warned of the social ills of excessive viewing of Korean dramas.

However, the warning has failed to cool Korean drama fever in China as the phenomenon known as Hallyu, or “Korean Wave” — which dates to the early 2000s — is extending its reach beyond dramas, films and K-pop into areas including fashion, food and beauty products.

About 4,500 employees of a Chinese cosmetics group recently visited South Korea for a Hallyu experience. The trip included a dinner party with fried chicken and beer — a food combination that has become popular in China after the 2013 Korean drama My Love from the Star — and then visited filming locations of the hit drama.

Hallyu is breathing life into South Korea's slowing economy amid the declining competitiveness of its smokestack industries. In contrast to waning demand for steel, microchips and cargo ships — which have driven the country's rapid industrialisation over half a century — exports of cultural products hit a record $5.3bn in 2014, with an annual average growth rate of 13.4 per cent for five years since 2010.

Korean companies, on the back of the country's growing soft power, are now increasingly focusing on areas that have been boosted by Hallyu. AmorePacific, the country's biggest cosmetics company, in 2015 enjoyed a 44 per cent year-on-year jump in overseas sales as the country's cool image gives a marketable cachet to consumer goods abroad.

CJ E & M, the media unit of the family-run CJ conglomerate, is seeing its overseas sales grow more than 20 per cent a year while Netmarble Games, South Korea's top mobile game company, is planning a Won2tn initial public offering as exports of Korean games reached nearly $3bn in 2014, accounting for more than half of the country's cultural exports.

South Korean culture had long been overshadowed by its bigger neighbours, China and Japan, but has punched far above its weight in recent years, as the country, which grew from the ashes of the Korean war to become the world's sixth-largest exporter within a generation, offers something unique but still universal for global audiences to relate to.

“The country, heavily influenced by the US culture in the past, has successfully combined some magic formula from Hollywood with Asian sensibilities and tastes,” says Yoon Ho-jin, a director at Korea Creative Contents Agency. “Those who love Korean dramas and pop music have developed a liking for Korean products and come to visit Korea.”

Hallyu has also boosted South Korea's popularity as a tourist destination, with 13m foreigners visiting the country last year — up from 8.5m in 2010.

The main beneficiaries of Hallyu such as AmorePacific and CJ E & M have become the darlings of investors. AmorePacific is now the country last November instead of struggling industrial giants Daewoo Shipbuilding and Marine Engineering and Hyundai Merchant Marine.

“We've learned what works in Asia and beyond by trial and error over the past two decades,” says Mike Suh, senior vice-president at CJ E & M. “I believe Hallyu will last for the next 10 years at least, which means infinite opportunities for content exports.

请根据你所读到的文章内容，完成以下自测题目：

1.Where Descendants of the Sun can be seen in China?

A.IQiyi

B.YouTube

C.Youku

D.China Central Television

答案(1)

2.What is the meaning of Hallyu?

A.K-fashion

B.soap opera

C.Korean Wave

D.huge audiences